Question 1

How do projects start?

Accepted Answer

With a short discovery call to understand your business, your current HubSpot setup and what you're trying to fix. We then send a fixed-scope quote with a clear list of deliverables, assumptions and a timeline. If you already have a portal that's grown messy, we often recommend starting with an audit so the quote is based on what's actually there.

Question 2

What does a HubSpot audit include?

Accepted Answer

A structured review of your portal: properties, lifecycle stages, pipelines, workflows, forms, lists and reporting. You get a prioritised list of issues and quick wins, with what each fix involves. Many clients use it as the brief for a rebuild, but it's yours to keep whether or not you work with us afterwards.

Question 3

Do you charge by project or by the hour?

Accepted Answer

Most builds are quoted as a fixed price against an agreed scope, so you know the cost upfront. Ongoing optimisation and support run as a retainer with a set number of hours each week. If the scope changes mid-project, we flag it and agree it with you before doing the extra work.

Question 4

Do you offer ongoing support after launch?

Accepted Answer

Yes. Many clients move onto a weekly-hours retainer once the main build is done, covering new landing pages, workflow changes, reporting updates and general HubSpot support. It means you have someone who already knows your portal, rather than briefing a new person each time.

Question 5

What time zone do you work in?

Accepted Answer

We work Australian Eastern hours from Sydney. For UK and European clients, that means work progresses overnight and is often ready by the start of your day, with overlap in your morning and our evening for calls. Australian clients get a local, senior HubSpot specialist.

Question 6

Do you work white-label for agencies?

Accepted Answer

Yes, and it's a large part of what we do. We deliver under your brand, inside your client relationship, and only speak to your client directly if you want us to. We're happy to sign an NDA and work to your processes, QA standards and project management tools.

Question 7

What kind of work can agencies hand over?

Accepted Answer

Anything from a single custom module to a full build. Common requests are theme and module development, website migrations, CRM and pipeline builds, workflow and nurture builds, reporting dashboards and portal clean-ups. We can also take on overflow when your team is at capacity, or specialist work your team doesn't usually cover.

Question 8

How do you fit into our team?

Accepted Answer

We join your Slack or Teams, work from your tickets or briefs, and give updates in whatever format your team already uses. Because we work Australian hours, UK and European agencies get a build that keeps moving overnight.

Question 9

Which HubSpot hubs do you work in?

Accepted Answer

Marketing Hub, Sales Hub and Content Hub (CMS), plus the CRM underneath all three. That covers websites and landing pages, email and nurture, workflows, pipelines, lead routing and reporting. We also integrate HubSpot with tools like Shopify and Zapier.

Question 10

We're not on HubSpot yet. Can you set it up from scratch?

Accepted Answer

Yes. We map how your business sells and markets first, then set up the CRM, pipelines, properties and automation to match, so you start with a clean structure. We can also advise on which hubs and subscription tiers you actually need before you buy.

Question 11

Can you migrate our website to HubSpot?

Accepted Answer

Yes, from WordPress, Squarespace and other platforms. That includes rebuilding pages, migrating blog content, setting up redirects to protect SEO, and connecting forms to your CRM. Recent migrations include a multilingual site in English and Danish, and a blog migration of over 600 posts.

Question 12

How long does a website build take?

Accepted Answer

It depends on page count and how custom the design is. As a guide, a site of around 15 pages on a premium theme with custom styling typically takes 2 to 3 weeks from receiving content and brand assets. Fully custom themes, large migrations and multilingual sites take longer, and we'll give you a timeline with your quote.

Question 13

Will our team be able to edit the website ourselves?

Accepted Answer

Yes, that's a priority on every build. We use flexible modules and templates, so your team can create pages, swap content and launch landing pages without a developer. You also get a handover covering how everything fits together.

Question 14

Do you provide training?

Accepted Answer

Yes. We run live 1:1 or team sessions tailored to how your business uses HubSpot, recorded so new starters can catch up later. We can also produce a set of short pre-recorded videos covering your team's day-to-day tasks.

The HubSpot consultancy that builds systems your team actually uses.

HubSpot services, end to end.

HubSpot audit

CRM & pipeline setup

Website migration to HubSpot

Custom themes & modules

Workflows & nurture

Reporting & dashboards

Integrations

Onboarding & training

Who we've built for.

Senior HubSpot build capacity for partner agencies.

What you can hand us

How it works

Time zone advantage

Pick the setup that fits.

Project

Retainer

White-label

Built in a specific order so everything stays clean and scalable.

Map how the business operates

Structure the CRM properly

Build automation on top

Layer reporting & dashboards

Founded by Maya Cantwell.

A sample from 30+ projects. Top Rated on Upwork, 5.0 across every one.

HubSpot, built properly.

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Your pipeline report is probably lying: fixing inflated deals before building dashboards

Questions we get asked.

Working with GEM Digital

For HubSpot partner agencies

HubSpot and your website

Make HubSpot feel less like a tool, and more like a system that runs your business.