A closer look at recent HubSpot builds across SaaS, DTC, healthcare, consulting, and B2B — CRM architecture, CMS, workflows, and reporting wired together as one system.
A scalable editorial CMS the marketing team owns end-to-end.
Translated detailed Figma designs into a fully custom HubSpot CMS using HubL — a reusable component library covering hero sections, editorial blocks, dynamic CTAs, and flexible layouts. Marketing ships landing pages and content variations without engineering, while the brand stays consistent.
A behavioural segmentation engine, not just email automation.
Integrated Shopify with HubSpot and built 15+ workflows triggered by real user behaviour — product views, cart activity, repeat visits. Users are categorised by intent and engagement, then nurtured as distinct journeys instead of one generic list.
Adaptive journeys across service lines, owned by non-technical staff.
Multi-layered nurture across several service lines using branching logic, calculated properties, and dynamic landing pages that adapt to user input. Clean separation between B2C and B2B audiences inside one HubSpot portal.
Fully customised HubSpot website design.
Built a fully customised HubSpot website using a modular theme and reusable design system in the Design Manager. Conversion-led page structures with an intuitive backend so non-technical staff can update content without developer input.
Board-level HubSpot reporting.
Custom HubSpot dashboards covering pipeline velocity, stage conversion, revenue attribution, and lifecycle progression — plus automated lifecycle transitions and deal creation so the underlying data is reliable. A single source of truth for leadership.
Inbound demand → segmented, routed, attributable pipeline.
Built the lead capture and CRM architecture from scratch — lifecycle stages, pipelines, ownership rules, and workflows that convert inbound forms and demo bookings into deals with auto-assigned tasks and clean source attribution.
Tell me what's working and what isn't — I'll come back with a clear plan.
